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Senior Services

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  • 25 years of senior services specific marketing and communications expertise
  • 100 years of combined experience in strategic communications, brand development, and public relations
  • 100% renewal of client contracts
  • 25% increase on average in brand recognition in the first six months with a new client.

Clients

  • Assisted Living Facilities
  • Home Care Agencies
  • Private Duty Agencies
  • Hospice
  • Nursing Homes
  • Referral Agencies
  • Elder Law
  • Associations

Experience

  • Website design
  • Patient communication & retention
  • Referral development
  • Senior Care photography
  • Inbound marketing – referral & patient specific
  • Social media management
  • Employee recruitment strategy

Partnerships/Associations

  • Small Business Association of Michigan
  • AARP of Michigan
  • Hospice of Lansing
  • Disability Connections
  • Local First
  • Grand Rapids Chamber of Commerce
  • Leadership Grand Rapids
  • Area Agencies on Aging (Statewide)
  • MHHA

Services

  • Brand Strategy
  • Consultation & Development
  • Patient Communication
  • Public Relations
  • UX Design
  • Digital Media Development and Buying
  • Website Development
  • Graphic Design
  • Customer Journey Mapping
  • Project Management
  • Business Development Strategy & Training
  • Referral Development & Tracking Consultation
  • Patient Experience Consultation
  • Referral Tracking Consultation
  • Inbound Marketing
  • Office Best Practices

Awards

  • National Sales Award - Pharmaceutical Industry
  • Certified Women-Owned Business
  • ADDY Award Recipient - Websites and Social Media
  • PRSA Diamond Award - 2019

Memberships

  • Member, Leadership Council - SBA of Michigan
  • Member, Grand Rapids Chamber of Commerce
  • Certified Women-Owned Business

Have a question about marketing and social media? Give us a call! We love talking with new businesses.

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Health Care

  • 20% increase in referrals
  • 38% growth in overall brand recognition

Hospice

  • 125% increase in web traffic
  • $125,000 over fundraising goal
  • 250% increase in online inquiries
  • 35% increase in brand recognition

Medical Group

  • 28% increase in online inquiries
  • 1st increase in brand recognition
The Thoracic Cardiovascular Institute was a large cardiology practice in Mid-Michigan with over 50 million dollars in revenue. PMSI developed and implemented a comprehensive marketing plan for us that included television, radio, print, and internet. Her vision and personal touch met and exceeded our expectations.
Thoracic Cardiovascular Institute
The PMSI team was instrumental in defining our direction to move forward. They helped us build a roadmap for success that we continue to use every day. They are game-changers.
Hospice of Lansing
Ms. Kletke and PMSI assisted us with our marketing activities. They developed and implemented our website, helping us rank higher on Google searches and taking our brand to another level. Ms. Kletke is a very professional, responsible, and honest individual. She is also a very ahrd-working person. Therefore, I can wholeheartedly recommend her—PMSI would be an asset to any group.
Mid-Michigan Kidney