Working with Healthcare and Senior Services

  • 30 years of healthcare-specific marketing and communications expertise
  • 3,800+ Organic Post Reactions
  • $5,700-16,000 Approximate Click Value Generated
  • delucaspizza.com

Services

Family owned and operated for over 50 years and through three generations, DeLuca’s Restaurant is located in Lansing, MI. The restaurant has a loyal following in the area and they continue to impress diners after decades. They boast seventeen consecutive ‘Best of the Best’ awards from the lansing Pulse. DeLuca’s has a strong, traditional brand of classic Italian restaurant that welcomes families and friends with rich, savory meals. Leave room for dessert.

Awards

Family owned and operated for over 50 years and through three generations, DeLuca’s Restaurant is located in Lansing, MI. The restaurant has a loyal following in the area and they continue to impress diners after decades. They boast seventeen consecutive ‘Best of the Best’ awards from the lansing Pulse. DeLuca’s has a strong, traditional brand of classic Italian restaurant that welcomes families and friends with rich, savory meals. Leave room for dessert.

Memberships

Family owned and operated for over 50 years and through three generations, DeLuca’s Restaurant is located in Lansing, MI. The restaurant has a loyal following in the area and they continue to impress diners after decades. They boast seventeen consecutive ‘Best of the Best’ awards from the lansing Pulse. DeLuca’s has a strong, traditional brand of classic Italian restaurant that welcomes families and friends with rich, savory meals. Leave room for dessert.

The Challenge

While connecting with their loyal fanbase well, DeLuca’s online appearance left room for improvement. Their posts on social media contained photos of black and white flyers, and the plated shots of food lacked professional staging to generate reactions. With their delicious menu and hard-working service ready to impress, DeLuca’s wanted newcomers to be attracted by their restaurant effectively online. They also needed to improve their impact on social media. Time away from the ovens and tables were hard to come by for the hard-working family, yet they knew they needed to contribute effective and timely posts on Facebook.

The Solution

PMSI tackled the visual appeal of the website by showcasing the restaurant’s delicious food and its traditional atmosphere. They enhanced the look of the digital media with professional plated photos of their savory and generously portioned dishes. The layout of the site was updated to strengthen and emphasize the passion and the history of the family-owned restaurant.PMSI also managed the DeLuca’s Facebook account. The team averaged 2-4 posts a week to build impressions and reactions and convert those to measurable savings for the restaurant. PMSI used both organic and boosted posts to advertise the restaurant’s delicious creations as well as posting about the traditional DeLuca’s atmosphere to promote the restaurant brand.

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Kristine Kletke

President / Owner of PMSI

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