PMSI Marketing Group

About Us

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Marketing & Digital Media Management

PMSI is a marketing and digital media firm specializing in growing businesses. We help you and your team identify your most pressing marketing needs and go at them with creativity and targeted marketing. We sit down with you in your place of business, or by virtual meeting, and learn who you are, what your needs are, who you want to be and where you are on that path as of today. From there we build a plan that fits your goals and your budget. When you need a team of experts well-versed in start-up marketing to global digital strategy, PMSI is that partner, We tailor your strategy to your needs with a scalable model unmatched in the industry. 

Michigan-based Marketing & National Digital Media Experts

Our team has more than 100 years combined experience marketing to—and for—growing businesses. We understand the ever-changing landscape of marketing today and embrace the new platforms that have arrived over the past few years. However, those aren’t the reasons you should choose PMSI for your next project. Choose us because we want to work with YOU. Our clients will tell you – our team is all about the personal touch. We’ll listen to you and get to know who you are and about your current and future needs. And, we understand your budget, and we’ll work with you to create the best marketing plan based on your cost structure.

Dynamic Brand Development

We offer you a proven approach to your brand and the highest customer service possible. Our clients are our business, and although it sounds cliché, we honestly do feel as though your success is our success. When you work with PMSI, you can count on one-on-one communication, a clear plan and a responsive team. Our experts are here to keep your plan on track and your questions answered. We’re with you every step of the way.

Do you need a website, new brochures, logo, newsletter or digital media help? Maybe a fresh look and referral networking? We are experienced and ready to help you each step of the way.



Kristine founded PMSI | Marketing Group in 1999. She has more than 25 years of experience working with businesses in marketing, business development, digital media, project management and copywriting. She was trained in business development by top trainers in the pharmaceutical industry and won multiple awards for top performance, including the President’s Award for the top 10% in a Fortune 500 company. As an entrepreneur, she has successfully grown PMSI from a fledgling business to a full-service marketing & digital media firm servicing Michigan as well as national accounts. Kristine has managed the branding campaigns of multiple companies ranging from a 650 million dollar healthcare organization to startups with limited budgets.

PMSI team meeting


Chief Digital & Strategy Officer

Ken is a high-performance executive consultant specializing in: digital, product management, marketing and strategy with expertise in driving bottom-line results across industries. 

With over 25 years in both industry roles and management consulting, he has delivered integrated strategy, digital, and marketing solutions driving revenue growth, cost savings, and customer satisfaction for both B2C and B2B businesses. Ken has held senior roles as director, vice president, and senior vice president of marketing, digital, technology, and brand transformation at Ally Bank and GM Financial as well as serving as a technology, strategy and transformation consultant at EDS and A.T. Kearney. He holds a Bachelor of Science degree in electrical engineering from Oakland University and an MBA from the University of Michigan.


Martin C.

Project Manager - Creative Lead

Originally from Mexico, Martín Cervantes is a marketing professional fluent in Spanish and English with over five years of experience in the marketing field. With a specialty in design and project management,
Martín achieves organizational goals by taking ideas from concept to fruition. He enjoys improving existing systems and streamlining processes to enhance efficiency as well as collaborating with teams
to create high-quality and engaging end products. Martín has an educational background in art, informing his creative approach to both design and problem solving. and has hands-on experience in designing and developing successful inbound marketing automations.

PMSI team meeting

Have a question about marketing and social media? Give us a call! We love talking with new businesses.


Director of Web Development

We look at your overall marketing and strategic goals when developing your marketing scheme. Then we test our designs through our targeted matrix to be sure they fit your core messaging and brand through: font selection, copywriting, color, design feel (ie rounded corners will bring about a different feeling for your audience than sharp lines) and, most important, through your eyes. We listen to you!



Business Development Director / Digital Media Manager

Kelsey is our team’s social media expert. She has been developing creative and successful social campaigns with PMSI for numerous companies throughout Michigan since 2013. Kelsey graduated from Central Michigan University with a major in Psychology and a minor in Media Design, Production, and Technology in December 2015. She is the past VP of Communications for the CMU Google Board and was a member of the Grand Rapids Chamber Young Leaders. 

PMSI team meeting

Mike L

Director of Digital Media

Mike started creating websites in high school. Adding to that experience, he studied economics and earned an MBA in marketing. After obtaining his degree, he quickly gravitated back to tech to apply his quantitative and marketing skills to the online world. His current focus is on paid and organic search marketing, social, as well as analytics. Through both paid and organic channels, he analyzes opportunities for clients to help them reach their full potential. A numbers guy at heart, he loves the way creative and technical combine to make great online campaigns.



Lead Graphic Designer

Jackson is an experienced graphic designer with a unique mix of big-picture insight and technical skill. He has a wide variety of successful client experience working within brand guidelines. He specializes in layout and visual identity design and is always striving to elevate our clients’ brand.


Luis S

Public Relations / Communications / Editing

Kim K

Of Counsel, Human Resources Design

Dave T

Of Counsel, Public Relations

Brady S.

Search Engine Optimization

Andrew R.

Online Media Editor

Cassidy J.

Marketing Intern