About Us

Marketing & Social Media Management

PMSI is a marketing and social media firm specializing in growing businesses. We help you and your team identify your most pressing marketing needs and go at them with creativity and targeted marketing. We sit down with you in your place of business, or by virtual meeting, and learn who you are, what your needs are, who you want to be and where you are on that path as of today. From there we build a plan that fits your goals and your budget. We’re a small business and we understand what it takes to grow a small business. Yes, we’re marketing, but we’re also well-versed in how marketing and strategic planning work together. We work with you to get there.

Michigan-based Marketing & National Social Media Experts

Our team has more than 18 years experience marketing to—and for—growing businesses. We understand the ever-changing landscape of marketing today and embrace the new platforms that have arrived over the past few years. However, those aren’t the reasons you should choose PMSI for your next project. Choose us because we want to work with YOU. Our clients will tell you – our team is all about the personal touch. We’ll listen to you and get to know who you are and about your current and future needs. And, we understand your budget, and we’ll work with you to create the best marketing plan based on your cost structure.

Dynamic Brand Development

We offer you a proven approach to your brand and the highest customer service possible. Our clients are our business, and although it sounds cliché, we honestly do feel as though your success is our success. When you work with PMSI, you can count on one-on-one communication, a clear plan and a responsive team. Our experts are here to keep your plan on track and your questions answered. We’re with you every step of the way.

Do you need a website, new brochures, logo, newsletter or social media help? Maybe a fresh look and referral networking? We are experienced and ready to help you each step of the way.



Kristine founded PMSI | Marketing & Social Media in 1999. She has more than 18 years of experience working with businesses in marketing, business development, project management and copywriting. She was trained in business development by top trainers in the pharmaceutical industry and won multiple awards for top performance, including the President’s Award for the top 10% in a Fortune 500 company. As an entrepreneur, she has successfully grown PMSI from a fledgling business to a full-service marketing firm servicing Michigan. Kristine has managed the branding campaigns of multiple companies ranging from a 50 million dollar healthcare organization to startups with limited budgets.


Creative Lead

Becky is a passionate graphic designer with over ten years of creative experience. She strives for innovation and efficiency, values hard-work, reliability, and is on the quest to learn something new every day. A visual problem solver who has designed everything from children’s books to fitness magazines, event stationery and trade show graphics. She has designed for companies both large and small as well as nationally and locally.


Web Development

Josh is an expert in web development for PMSI, with over a decade of experience in the industry. He has worked with dozens of clients nationwide, creating successful and performant websites and e-commerce platforms. Josh has a bachelor’s degree in business administration, majoring in Management Information Systems.


Design & Project Management

Kole works on design, data entry and project management for PMSI. He is a package engineering sophomore at Michigan State University and uses his design background in his studies. He is particularly talented at creating and modifying logos. Kole is currently a volunteer for the local Walk to End Alzheimer’s and is on the Dean’s list at MSU.


Social Media Expert

Kelsey is our team’s social media expert. She has been developing creative and successful social campaigns with PMSI for numerous companies throughout Michigan since 2013. Kelsey is currently working towards a bachelor’s degree at Central Michigan University and will graduate with a major in Psychology and a minor in Media Design, Production, and Technology in December 2015. She is the current VP of Communications for the CMU Google Board.


Associate Editor & Blogger

Teresa is a freelance writer for multiple publications, as well as a fashion editor and social media manager for All Women Stalk, a women’s lifestyle website. She’s currently finishing her last year at Michigan State University, where she studies journalism.


Public Relations

Spencer is a student at Central Michigan University majoring in Integrative Public Relations and minoring in Public Affairs. His work experience outside of PMSI includes a Public Relations Assistant position for Walnut Hills Country Club and the Central Michigan Honors Program as a digital designer and Central Michigan University Communications as a Public Relations Intern. Spencer specializes in social media where he creates strategies and content for clients in order to increase online engagement. In addition to his work in the field of Public Relations, Spencer is also the President of multiple Registered Student Organizations on Central’s campus including the Honors Outreach Network, Club Swim & Dive and Google CMU.

Have a question about marketing and social media? Give us a call! We love talking with new businesses. Contact Us