Hospice of Lansing – and Ionia Area Hospice – is a nonprofit hospice serving the greater Lansing area for more than 35 years. Being nonprofit, they rely on donations for charity care in their Stoneleigh Residence and for other needed items in the care of their patients. The Lotus Society is their giving society. This was a unique project to create a brand that was set apart from the hospice brand yet connected. We used color and design to bring about the correct feel for their donors (after researching design and color with targeted members). The result is a soft design that appeals to the donor base and highlights Hospice of Lansing’s brand and commitment to the communities it serves. Thanks HOL!